A Product Manager’s Guide to Go-To-Market (GTM) Strategy
A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive…
Making Sense of Various Product Titles and Roles
Have the roles of Product Manager (ProMa), Product Owner, Technical ProMa and other such variants of Product roles confused you? If you want to understand a bit more about how…
User Manual Template
Product Managers often write the User Manual for their product. This may be the final version or an input to a technical writer. Here is a template I have used…
Hour-Glass Model for Platform MVP
An MVP ‘thin slice’ allows the product team to align a key business process for clear desired outcomes and value to ones who are ultimately paying up. This thought needs…
About The Book: #ProMa Product Management Tools, Methods and Some Off-the-wall Ideas
“Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye…
The Edge of Product Management: Talk at Institute of Product Leadership
I gave a talk to the students of Executive MBA at Institute of Product Leadership, Bangalore on 19th Nov 2016. It was a conversation around Product Management, industry practitioners approach…
Design Dissonance in Music and Podcast Apps on iPhone
I am among the millions of Apple's iOS Music App and Podcast App users. I am certainly not only one who struggles with the design dissonance in their app. Here…
Competition Analysis in 3 Simple Steps
Want to get with Competition Analysis in 3 Simple Steps? Yes, only 3 :-) Step 1: Being Competitive Means? What does it mean to be competitive? What is the purpose of…
Product Backlog
I propose a method to build a Product Backlog, how to record a feature that has business value clearly quantified and how this fits into a project inception. Introduction Backlog…
Product Management Role During Project Inception
There have been some question on how introduce Product Thinking and Product Management role during Project Inception. I and few other colleagues have been discussing theProduct Management role (ProMa) topic a lot.…