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Read more about the article Go-To-Market (GTM) Strategy in 4 Steps

Go-To-Market (GTM) Strategy in 4 Steps

  • Post author:Dinker Charak
  • Post published:February 3, 2018
  • Post category:Product Management
  • Post comments:0 Comments

To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…

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Read more about the article 7 Reasons Why Your Product Will Fail

7 Reasons Why Your Product Will Fail

  • Post author:Dinker Charak
  • Post published:June 26, 2017
  • Post category:Product Management
  • Post comments:0 Comments

Seven things your users think that will cause your product to fail “I don’t like it” “I don’t even want it” “I don’t even know how to use it” “I…

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Read more about the article Product Management Canvas – Product in a Snapshot

Product Management Canvas – Product in a Snapshot

  • Post author:Dinker Charak
  • Post published:May 29, 2017
  • Post category:Product Management
  • Post comments:8 Comments

The Product Management Canvas (PMC), is a strategic management and entrepreneurial articulation tool. It allows one to describe a product having the highest return on investment versus risk. It is part…

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Read more about the article Product Thinking – UX Design + Product Management + Business Model

Product Thinking – UX Design + Product Management + Business Model

  • Post author:Dinker Charak
  • Post published:January 3, 2017
  • Post category:Product Management
  • Post comments:1 Comment

Before we start on Product Thinking, it will be good to understand what a Product is. Product is something that is the result of a process. Now, in software world,…

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Read more about the article Taking In-House Product To Market

Taking In-House Product To Market

  • Post author:Dinker Charak
  • Post published:November 19, 2016
  • Post category:Product Management
  • Post comments:2 Comments

Exploring how to take a product that been built for internal use by a company to market. Starting with why it could / should be done, discussing the stages in which…

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