Why Experiment Canvas?
An idea is based on a hypothesis that came about based on some research, an opportunity, a threat or a serendipitous moment. However, it is important to validate it step by step. And thus, it is important to craft experiments to validate the assumptions and prove the value. Experiment Canvas is a tool that helps with it.
It is part of my suite of innovation canvases. The complete (and growing list) is composed of: Ecosystem Mapping Canvas, Elevator Pitch Canvas, Experiment Canvas, Idea Canvas, Product Management Canvas.
So, What is an Experiment
An experiment is a low-fi (some time non-tech and some times tech) action that can help validate a key hypothesis.
Thus, it allows us to invest iteratively in an idea on its journey to a useful and revenue-generating product.
Introducing The Experiment Canvas
The Experiment Canvas is a lean innovation tool. It allows you to articulate an experiment, the hypothesis it will test along with success & failure criteria.
In Order To
This is to state the hypothesized valuable outcome here. Clarity of the hypothesis being tested is important.
We Will Build
This is to state the experiment.
This is to state the key capabilities or the key actions that will be done as part of the experiment
And Be a Success If
This is to state the success criteria
Or Fail If
This is to state the failure criteria. Not achieving the success criteria is not necessarily a failure. Many times even the success criteria and failure criteria maybe around two different metrics. Not achieving the failure criteria is however a sign to go back to the drawing boards and start again.
While Keeping in Mind
This is to state the key assumptions and risks here
Get Experiment Canvas
If you have used this version of the Experiment Board to validate your idea, do consider sharing a non-confidential version with me. I will post it here along with attribution. The more we share, the more we learn!
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