Experiment Canvas: Tool for Articulating & Shaping Product Experiments

Experiment Canvas: Tool for Articulating & Shaping Product Experiments

Why Experiment Canvas?

An idea is based on a hypothesis that came about based on some research, an opportunity, a threat or a serendipitous moment. However, it is important to validate it step by step. And thus, it is important to craft experiments to validate the assumptions and prove the value. Experiment Canvas is a tool that helps with it.

First, What is an Idea?

The bad thing you can do to an idea is to articulate it as an off-the-cuff one-liner that does not speak the same way to others as to the originator.

The worse thing you can do to an idea is to not mull it over and round it off by considering all the aspects. One-Dimensional analysis of an idea leads to half-baked ideas that can hardly be credentialed.

The worst thing you can do to an idea is to not properly articulate enough so that a third-party who has no context just gets it.

Thus an idea is your thought that can create opportunities & solve problems, has a context behind it and bring value to everyone around it.

An Idea Canvas is a good tool to shape and articulate an idea. You can read this post for more about Idea Canvas aka Idea Board with some examples.

So, What is an Experiment

An experiment is a low-fi (some time non-tech and some times tech) action that can help validate a key hypothesis.

Thus, it allows us to invest iteratively on an idea on its journey to a useful and revenue-generating product.

Introducing The Experiment Canvas

As the Product Management Canvas or the Idea Canvas, the Experiment Canvas is a lean innovation tool.

The Experiment Canvas is a lean innovation tool. It allows you to articulate an experiment, the hypothesis it will test along with success & failure criteria.

Experiment Canvas by Dinker Charak

In Order To

This is to state the hypothesized valuable outcome here. Clarity of the hypothesis being tested is important.

We Will Build

This is to state the experiment.

That Will

This is to state the key capabilities or the key actions that will be done as part of the experiment

And Be a Success If

This is to state the success criteria

Or Fail If

This is to state the failure criteria. Not achieving the success criteria is not necessarily a failure. Many times even the success criteria and failure criteria maybe around two different metrics. Not achieving the failure criteria is however a sign to go back to the drawing boards and start again.

While Keeping in Mind

This is to state the key assumptions and risks here

Your Example

If you have used this version of the Experiment Board to validate your idea, do consider sharing a non-confidential version with me. I will post it here along with attribution. The more we share, the more we learn!



Note: Thanks to my colleagues Ruchi Mahajan (@ruchi_mahajan) and Adithya H (@adithyaah) for their feedback and suggestions.



Dinker Charak

Dinker has over a decade of experience in building products across diverse domains as Industrial Automation, Home Automations, Operating Systems, High Energy Particle Physics, Embedded Systems, Online Video Advertising, Messaging, K-12 education and Private Banking. He also founded Gungroo Software. His books #ProMa, Absolute and None & The Murmurs of the Dawn are available on Amazon.

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