It is in the definition of every product manager that they must make the most important decisions for their products. Akshay Cherian, Himanshu Arora, Gautam Kotamraju, Tarun Krishnamurthy and Dinker Charak have a conversation at the Institute of Product Leadership. The decision making step when it comes to deciding which product to build next is the topic of discussion. Ideas are something that every professional comes up with, but the decision to pick one idea over another is a process with various stages. From market research to data analytics, the decision to build depends upon need in the market and if the proposed innovation would sell. Listen to experiences and personal stories of handling situations, filtering ideas and picking the right one for the new product.