You are currently viewing Design Dissonance in TataSky UPI Integration

Design Dissonance in TataSky UPI Integration

When we choose to pay via UPI, the payments section of TataSky (website) says the merchant says TATASKY.

Design Dissonance TataSky UPI Website

However, when we open the BHIM app (iOS, Android), the pending payment request is from IndiaIdeas.

Design Dissonance TataSky UPI Bhim

This made me think twice if this was same request. Creates suspicion & looks cheap jugaad. Guess the IndiaIdeas team is promoting its brand over TataSky’s User Experience expense.


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Dinker Charak

Dinker has over a decade of experience in building products across diverse domains as Industrial Automation, Home Automations, Operating Systems, High Energy Particle Physics, Embedded Systems, Online Video Advertising, Messaging, K-12 education and Private Banking. He also founded Gungroo Software. His books #ProMa, Absolute and None & The Murmurs of the Dawn are available on Amazon.

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