Go-To-Market (GTM) Strategy in 4 Steps
To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…
Dirty-Work Group – A Model for Entrepreneurs
Or Don't Let Your Lack of Ability To Do a Part-of-it Stop You from Doing What You Want to Happen Let us face it. Either we have all the talent…
Forming a Dirty-Work Group
A Step by Step Guide 1. Beating Down the Idea Step 1: With utmost pessimism, identify the knowledge/experience you as an initiator lack that would doom the project into a failure.…
Dirty-Work Group Based Organizational Structure
Introduction A team does not and can not exist as an island. In an organizational setup, it has to indulge in intra-organizational and external communications. How does the concept of…
Dirty-Work Group
A Team Management, Dynamics and Structure Model (Originally published in 1998) 1. Management - Sense in Multitude 1.1 In the beginning there was... With the industrial revolution, came a problem,…
7 Reasons Why Your Product Will Fail
Seven things your users think that will cause your product to fail “I don’t like it” “I don’t even want it” “I don’t even know how to use it” “I…
Product Management Canvas – Product in a Snapshot
The Product Management Canvas (PMC), is a strategic management and entrepreneurial articulation tool. It allows one to describe a product having the highest return on investment versus risk. This is different…
Building Products – It Takes A Village
XConf ThoughtWorks' XConf is a one-day conference that showcases the latest thinking from ThoughtWorks and friends on a broad range of topics. It provides a platform for passionate software professionals…
The Edge of Product Management: Talk at Institute of Product Leadership
I gave a talk to the students of Executive MBA at Institute of Product Leadership, Bangalore on 19th Nov 2016. It was a conversation around Product Management, industry practitioners approach…
Design Dissonance in TataSky UPI Integration
When we choose to pay via UPI, the payments section of TataSky (website) says the merchant says TATASKY. However, when we open the BHIM app (iOS, Android), the pending payment…