Rubrics Based Feature Prioritization
1. Ground Rules 1.1 Prep The Rubrics Based Approach for feature prioritisation expects that you already have a list of features. While using the Rubric, sometimes other aspects are brought…
A Product Manager’s Guide to Go-To-Market (GTM) Strategy
A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive…
Ecosystem Mapping Canvas
Why Ecosystem Mapping? Focus on a product often leads to tunnel vision. This is a bigger problem in Enterprise where teams are tightly funded to focus on a part of…
Making Sense of Various Product Titles and Roles
Have the roles of Product Manager (ProMa), Product Owner, Technical ProMa and other such variants of Product roles confused you? If you want to understand a bit more about how…
Ignoring Employee Experience (EX): A $900M Lesson for Enterprises
Background The good thing about buzzwords is that they make a concept accessible to many. Many Product Management buzzwords were popularized by Silicon Valley startups. A few of these buzzwords…
Product Decision Records – An Important Tool for Enterprise Product Managers
Every decision has a context. Many times that context is ephemeral. In an enterprise setting products last a long time and teams see a lot of churn. Thus it is important…
Project Management vs Product Management: A Flawed Conversation
Introduction A while ago, Manager vs Leader was a common topic. There were many tables comparing what a manager does vs what a Leader did. The Leader was the clear…
The Measure of Success, the Zone of Struggle and The Measure of Failure
The Measure of Success (which tends to be customer-centric) is a common way to measure the success of a product. "Our Customer Retention score is 90%." "Our Net Promoter Score…
Elevator Pitch Canvas
Why Elevator Pitch? Imagine this: You come across a high-level exec or say a VC on the way to their office in an elevator. You have an opportunity to tell…
How to Build Products that mean Business! – A Product Management Conversation – NASSCOM Vizag
On Feb 27th 2021, NASSCOM Vizag sent out an open invitation to startups in the region (and beyond) to a conversation on Product Management. This is a sort fo precursor…
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