About The Book: #ProMa Product Management Tools, Methods and Some Off-the-wall Ideas

“Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye of a Product Manager and discusses the strategy and its failures.”

Amazon Review:
4.6/5

Testimonials

"Dinker offers an enjoyable potpourri of helpful advice and ideas from his experience in consulting and his experiments with building products."
"A brilliant resource for all consultants, irrespective of the role they are in, and not just Product Managers. He covers entire life cycle of a product/business evolution and introduces a lot of handy artifacts – checklists, frameworks, tools, etc. – that can be readily used at various stages of evolution. "
"Dinker is a magician — in a crisp book that is light and easy to read, he has packed in more than a semester’s worth of high priced B school education, and several years (and many dollars!) worth of lessons from a startup. Pick it up, you will not be disappointed."
"Dinker is quirky, interdisciplinary and full of real-world wisdom. The same could be said of this breezy new book on Product Management. There are plenty of simple ProMa tools you can use every day – ‘Product in a Box’ and ‘Five buckets of Product Management’ stand out."
Nagarjun Kandukuru
Digital Strategist
"Dinker continues to argue that the challenges lie in the core philosophy. It’s not an easy journey. I can guarantee you will fail if you thought reading this book will solve the challenges of "product thinking". But here lies a great starting point from a great product philosopher, thinker, transformer, doer and practitioner, and above all, a great colleague and a friend."
Sagar Paul
Business Strategist
I have read a lot of books, this book is surely different. Very Informative, very precise and a must read. Glad to have found this great book.

About the Book #ProMa

“Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye of a Product Manager and discusses the strategy and its failures.”

Each chapter is complete in itself and focused on a specific theme. Some chapters may rely on concepts introduced in details in a previous chapter. However, a reader can still benefit from it without know details from the earlier chapters.

Some ideas are results of extended discussions, an opinion sought or a point-of-view constructed for a client. All of them are the result of sincere effort to produce something useful and usable. And at times, something unique.

The book is divided into three sections.

The first section (chapters 1-6) is about various tools & methods I have created and used for Product Management. These include the Product Management Canvas and the Product workshops I run.

The second section (chapters 7-18) is about various thoughts and ideas that I have around what it means to be a Product Managers and around Product Management.

The third section (chapters 19-26) is about entrepreneurship and based on my experience as a founder who hasn’t succeeded yet. It also has some ideas on team building, mainly around a novel concept of Dirty-Work Group.

Key Takeaway from the Book #ProMa

The book covers the entire lifecycle of a product/business evolution and introduces a lot of handy artifacts – checklists, frameworks, tools, etc. – that can be readily used at various stages of evolution.

There are plenty of practical ProMa tools you can use every day and also the philosophical exploration of the subject through lenses as varied as Indian materialism, Francis Bacon (he of the scientific method), and Rene Descartes and Sociology.

Who is the Target Audience For the Book #ProMa?

A First Time ProMa

Has a tech, business or design background. Is now a Product Manager for a B2C product. Is poly-skilled enough to get the job but worried if is knowledgeable to pull it along.

An Experienced ProMa

Has been a ProMa in an Enterprise that is building a B2B product. Has done MBA and/or has a technical background. With the expectation of B2B products to respond to market at speed of startups and with Usability of B2C products, is looking for ideas on how to reinvent the attitude towards this job.

An Entrepreneur / Founder

Realising that a Founder is the first Product Manager of the startup’s Product, the Founder wants to ensure a proper approach is taken and not detail falls through the cracks and is looking for tools and checklists to ensure all basis are covered.

All Business Folks

ProMa help monetise a business opportunity via a Product. For key business owners, it is important to understand what a ProMa does and how does a ProMa think. This book can help them understand the variety of aspects of a ProMa, gain a better appreciation and establish meaning and deep partnerships.

About the Author of #ProMa: Dinker Charak

Dinker Charak has over 17 years of rich, diverse experience in the software industry building products that matter.

During his career, he has built software products that have been part of Real-time Operating Systems, Paperless Offices, Home Automation, help develop Online Video Ads business, built Digital Platforms for a private bank and founded a startup. Dinker was worked at Fermilab (US) and contributed to CERN (Switzerland), two top research lab that conducts basic research into particle physics. He holds a patent in Advertising Technology.

As personal interests go, Dinker holds Product Management Workshops for startups in collaboration with IIM Ahmedabad, CIIE, NASSCOM’s 10,000 Startups and ThoughtWorks.

Dinker has done Master in Computer Application from International Institute of Professional Studies, Devi Ahilya University, Indore, India.

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Dinker Charak

Dinker has over a decade of experience in building products across diverse domains as Industrial Automation, Home Automations, Operating Systems, High Energy Particle Physics, Embedded Systems, Online Video Advertising, Messaging, K-12 education and Private Banking. He also founded Gungroo Software. His books #ProMa, Absolute and None & The Murmurs of the Dawn are available on Amazon.
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