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7 Reasons Why Your Product Will Fail

Seven things your users think that will cause your product to fail

  1. “I don’t like it”
  2. “I don’t even want it”
  3. “I don’t even know how to use it”
  4. “I am happy with what I have”
  5. “I don’t want to pay for it”
  6. “No one else is using it”
  7. “I don’t trust it”

And what things you can do to over come this

Follow the deck to see where you can use techniques like:

  1. Rapid Prototyping
  2. Wire-Frames
  3. Reference Products (X of Y for Z)
  4. Gap Analysis
  5. USP Identification
  6. Product Definition
  7. Experience Design
  8. User Interface
  9. Habit Building
  10. Empathy Maps
  11. Product Migration
  12. Product Marketing
  13. Product Pricing
  14. User Research
  15. Business Models
  16. Go To Market
  17. Product Marketing
  18. Product Branding
  19. Product Support
  20. Product Reviews
  21. User Psychology

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Dinker Charak

Dinker has over a decade of experience in building products across diverse domains such as Industrial Automation, Home Automation, Operating Systems, High Energy Particle Physics, Embedded Systems, Online Video Advertising, Messaging, K-12 education and Private Banking. He also founded Gungroo Software. He books '#ProMa: Product Management Tools, Methods & Some Off-the-wall Ideas' and 'The Neutrinos Are Coming and Other Stories' are available globally. He also manages adbhut.in, an Indian Sci-fi portal.

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