Using Product Management Canvas for Your Product

Using Product Management Canvas Product

Your organisation

Your org is one among these:

1) A startup or an SME company. Hopefully there is not much of hierarchy and ‘Individual Contributors’ in how most of you describe yourself.

2) A startup or a stable mid-sized org that is scaling up. You have great ‘Individual Contributors’ and a set of senior folks who make sure the ICs are focused on their efforts and are cared for well.

3) You are a large org or an enterprise that is managing BAU and seeking innovations via multiple smaller initiatives. There are processes in place to ensure that the right folks have the right authority to decide regarding what they an accountable for.

Now, things are never ideal. But let us assume that you are in an excellent organisation.

Your Role

Based on the organisation you are in, you may be playing the role of a Founder, Product Owner, Product Manager, Solution Manager, Program Manager or a GM of a Product Line. Whatever the scale of your role, you are responsible for delivering a product that brings profitability and repute to your organisation.

Your Mission

Many tools are available for you to accomplish your job. However, communicating the Why, the key capabilities and the adoption path of the product will always remain the key pieces of information you will need to communicate far, wide and deep within year organisation.

There is enough talk of evangelisation of the product in the market. However, there is equal and important need to evangelise within your org. This communication has to be simple, crisp and easily digestible.

No product is developed in isolation. It is a journey from conceptualisation to development, to release to usage to monetisation and finally for re-invention or sunset. Many groups and departments come into the picture.

This is where the Product Management Canvas comes in.

Your Product Management Canvas

Product Management Canvas is a tool to articulate your product, describing the key elements that should be known far, wide and deep among your team.

Product Management Canvas (PMC)

You will notice, this Canvas makes you articulate the Idea behind it, the market it addresses, customer segment within that market, business value it delivers, features and capabilities, metrics and makes you aware of all the collaterals that you should have handy and linked to. Finally, it will hold you honest and reduce excessive optimism by making you state various risks.

All this in one page / slide / canvas. This single page becomes the communication about your product to all of the org far, wide and deep. Share it via email, hang on the wall where your team sits and or even print it on a team T-Shirt. Once you have this articulation, you can share the why, the key capabilities and the adoption path of your product in a crisp and readable format.

Wishing your product success!

More About Product Management Canvas

Product Management Canvas – Product in a Snapshot

Hackathon: From Idea to a Product in a Day

Download Product Management Canvas (pdf)

 


 

Design Dissonance in Music and Podcast Apps on iPhone

Design Dissonance Podcast Music App Play Button Location iPhone

I am among the millions of Apple’s iOS Music App and Podcast App users. I am certainly not only one who struggles with the design dissonance in their app. Here are my top 2 rants:

Design Dissonance in Location of Play Button

Design Dissonance Podcast Music App Play Button Location iPhone

The Play buttons are in opposite positions. I always have to look and think where to click. This does not allow for muscle memory for someone using both apps very frequently. What happened to “Don’t Make Me Think“?

Feature Disparity

Design Dissonance Podcast App iPhone Sleep

Podcast app provides two extremely useful features:

  • Sleep
  • 15 second skip forward or skip back

None of these are there in the Music app. Folks often go to sleep listening to music (a la Podcast) and need this function. Everybody like to revisit that beat or the clever wordplay. So skip back is a cool and useful feature to have.

Product Management Failure

Both cases are symptoms of failure of Product Managers.

It is as if the Product Managers of Podcast App and Music App don’t talk to each other or don’t like each other enough not to learn from each other.

It is also the failure of the Product Manager of Apple’s App not to drive Design Cohesion across the app that Apple builds.

Product Thinking Sessions at IIM Ahmedabad IIMAvericks Event

dinker-iim-ciie-iimavericks

IIM, Ahmedabad continues to be the best B-School of India. They have a startup incubation center called Centre For Innovation, Incubation & entrepreneurship (CIIE) at IIM, Ahmedabad.

From their website:

Centre for Innovation, Incubation and Entrepreneurship was setup at the Indian Institute of Management Ahmedabad (IIMA) with support from Gujarat Government and Department of Science and Technology (Government of India) to promote innovation and entrepreneurship in India.

Their Young IIMAvericks Program enables graduating students who want to startup.

After the Business Modelling sessions earlier, we were invited again to hold a Business Modelling Workshop. The workshop was conducted by me and my fellow ThoughtWorker, Sachin Sapre.

We added a topic on Product Thinking (both of us being Product managers) along with conversation on how to use the Product Management Canvas.

This was their first day / session at CIIE. The response was good and they found the workshop useful in understand the business and question their assumptions.

Financial Services Startups Hackathon at CIIE, IIM Ahmedabad

dinker-iim-ciie

Participated in Day 1 of Financial Services Startups Hackathon. This hackathon was conducted by Centre For Innovation, Incubation & entrepreneurship (CIIE) at IIM, Ahmedabad.

From their website:

Centre for Innovation, Incubation and Entrepreneurship was setup at the Indian Institute of Management Ahmedabad (IIMA) with support from Gujarat Government and Department of Science and Technology (Government of India) to promote innovation and entrepreneurship in India.

Me and fellow ThoughtWorker Shaun Jayaraj  did the Business Modelling session. We used the Business Model Canvas for this session.

It was a long, tiring bit wonderful day. Interacted with founders of around 8 startups and answered their questions. Many were focused on rural markets and served underprivileged. This made the sessions richer!

Did a small session on Product Management too. This was the first time I introduced Product Management Canvas to startups. The response was positive. Though there we quiet some questions around it.