Using Product Management Canvas for Your Product

Using Product Management Canvas Product

Your organisation

Your org is one among these:

1) A startup or an SME company. Hopefully there is not much of hierarchy and ‘Individual Contributors’ in how most of you describe yourself.

2) A startup or a stable mid-sized org that is scaling up. You have great ‘Individual Contributors’ and a set of senior folks who make sure the ICs are focused on their efforts and are cared for well.

3) You are a large org or an enterprise that is managing BAU and seeking innovations via multiple smaller initiatives. There are processes in place to ensure that the right folks have the right authority to decide regarding what they an accountable for.

Now, things are never ideal. But let us assume that you are in an excellent organisation.

Your Role

Based on the organisation you are in, you may be playing the role of a Founder, Product Owner, Product Manager, Solution Manager, Program Manager or a GM of a Product Line. Whatever the scale of your role, you are responsible for delivering a product that brings profitability and repute to your organisation.

Your Mission

Many tools are available for you to accomplish your job. However, communicating the Why, the key capabilities and the adoption path of the product will always remain the key pieces of information you will need to communicate far, wide and deep within year organisation.

There is enough talk of evangelisation of the product in the market. However, there is equal and important need to evangelise within your org. This communication has to be simple, crisp and easily digestible.

No product is developed in isolation. It is a journey from conceptualisation to development, to release to usage to monetisation and finally for re-invention or sunset. Many groups and departments come into the picture.

This is where the Product Management Canvas comes in.

Your Product Management Canvas

Product Management Canvas is a tool to articulate your product, describing the key elements that should be known far, wide and deep among your team.

Product Management Canvas (PMC)

You will notice, this Canvas makes you articulate the Idea behind it, the market it addresses, customer segment within that market, business value it delivers, features and capabilities, metrics and makes you aware of all the collaterals that you should have handy and linked to. Finally, it will hold you honest and reduce excessive optimism by making you state various risks.

All this in one page / slide / canvas. This single page becomes the communication about your product to all of the org far, wide and deep. Share it via email, hang on the wall where your team sits and or even print it on a team T-Shirt. Once you have this articulation, you can share the why, the key capabilities and the adoption path of your product in a crisp and readable format.

Wishing your product success!

More About Product Management Canvas

Product Management Canvas – Product in a Snapshot

Hackathon: From Idea to a Product in a Day

Download Product Management Canvas (pdf)

 


 

Can I Become a Good Product Manager?

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AKA What does it take for me to try out Product Management?

The thing is that Product Management is very simple. And perhaps that is why it is so hard.

There are three streams from which Product Managers rise:

  1. Design,
  2. Business and
  3. Technology.

The key to being a good Product Manager is to rise from one of these positions of strength, and then immediately lose it.

Here is what I mean:

If a technologist takes up a product, they forever see it as a technical product and do not realize that they have to pay equal attention to design and business. Same with folks from design and business.

This letting go, is where most smart folks fail.

If you are a technologist, do you have the willingness to give up being a technologist? If you can overcome that instinct and be cognizant of aspects of Design and Business, you will be an excellent Product Manager.

And this thought process is an important one to be a successful founder!