7 Reasons Why Your Product Will Fail

7 Reasons Why Your Product Will Fail

Seven things your users think that will cause your product to fail

  1. “I don’t like it”
  2. “I don’t even want it”
  3. “I don’t even know how to use it”
  4. “I am happy with what I have”
  5. “I don’t want to pay for it”
  6. “No one else is using it”
  7. “I don’t trust it”

And what things you can do to over come this

Follow the deck to see where you can use techniques like:

  1. Rapid Prototyping
  2. Wire-Frames
  3. Reference Products (X of Y for Z)
  4. Gap Analysis
  5. USP Identification
  6. Product Definition
  7. Experience Design
  8. User Interface
  9. Habit Building
  10. Empathy Maps
  11. Product Migration
  12. Product Marketing
  13. Product Pricing
  14. User Research
  15. Business Models
  16. Go To Market
  17. Product Marketing
  18. Product Branding
  19. Product Support
  20. Product Reviews
  21. User Psychology

Sharing

SlideShare: https://www.slideshare.net/ddiinnxx/7-reasons-why-your-software-will-fail

SpeakerDeck: https://speakerdeck.com/ddiinnxx/7-reasons-why-your-software-will-fail


 

Product Thinking – UX Design + Product Management + Business Model

Before we start on Product Thinking, it will be good to understand what a Product is.

Product is something that is the result of a process.

Now, in software world, how does this apply. Let us see:

Product is something that is result of a software process.

This is better. However, is Design (Experience Design, etc) a software process? Not really. However, it is a process in itself. So, an updated definition then:

Product is something that is result of a design & software process.

Better. However, I am of the opinion that a product without a business model is neither sustainable nor a solution.

So, let us add that to the mix.

Product is something that is result of a design & software process and has a business model.

OK, there! Now we proceed to Product Thinking.

Product Thinking

Here is it in one diagram:

Product Thinking

Product Thinking is not the process of product creation itself. It is thinking of the product along with the whole ecosystem. The ecosystem is often a combination of:

  • Target Audience
  • Problem
  • Strategy
  • Objective / Vision / Goal
  • Features
  • User Experience
  • User Environment
  • Process of Making
  • Revenues

Based on Product Management Canvas, we can defined Product Thinking as:

Building on the value your customers will need to achieve business goals measured using related success and failure metrics with providing well designed experience using a well-defined go-to-market strategy and support.

Note: Need v/s Will Need

You will notice, I said ‘will need’ rather than ‘need’. Lot of innovations anticipate a need to create a new one. So, to acknowledge that, a ‘will’ has been added.

Note: Platforms v/s Channels

Platforms (backend, APIs, multi-tenancy, etc) benefit from System Centric design (eg: System Thinking) while Channels (apps, websites, devices, kiosks, etc) which humans interact with benefit from User Centric design (eg: Design Thinking).

Reference

https://designyourthinking.com/product-thinking-an-introduction/
https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe
http://www.ddiinnxx.com/shuhari-learn-digress-transcend/
https://www.interaction-design.org/literature/article/product-thinking-is-problem-solving
https://www.devbridge.com/articles/product-thinking-build-what-your-customer-needs/

 

Urban Transport Startup Product Management Workshop – The Sequel

The attendees of Urban Transport Startup Workshop were back in our office on Sat, 20th Aug, 2016.

The startups presented progress based on last workshop and we gave them feedback on how they should proceed based on our individual domain. Here is the schedule:

Schedule

  • Arvind talked about Suganth Chellamuthu’s Design Spectrum.

171326

  • Devanagana talked about how Data Science can bring the competitive edge.
  • Kartik talked about Road Mapping.

Arvind, Devangana, Kartik-Sneha paring and Sharath-Mark paring spent 30 mins with each startup to answer their queries.

Thanks Arvind Sethia, Devangana Khokhar, Dinker Charak, Kartik Kannan, Mark Anthony Gonsalves, Sharath Satish and Sneha Prabhu!