Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye of a Product Manager and discusses the strategy and its failures.
Early Praise for #ProMa
Why the Book #ProMa and Why Now?
Product Management is an accidental and a new role. It is gaining importance as a pivotal for a Product based business. Being new, there are no set definitions, job descriptions or even well-known educational courses. In fact, in IT industry, Product Managers come from the most diverse set of background and may not always be technical or even have an MBA.
As opportunities for Product Managers grow, it is natural that consulting organization start offering this as a consulting role. This increases the complexity of the job.
As the role evolves, all this leave a new-comer with lots of questions about how to go about the job.
This book is based on the real and personal experience of being in this role in a variety of situations and draw upon the experience and output of last decade. Thus, the book also presents an opportunity to establish some Thought Leadership in this domain.
About the Book #ProMa
“Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye of a Product Manager and discusses the strategy and its failures.”
Each chapter is complete in itself and focused on a specific theme. Some chapters may rely on concepts introduced in details in a previous chapter. However, a reader can still benefit from it without know details from the earlier chapters.
Some ideas are results of extended discussions, an opinion sought or a point-of-view constructed for a client. All of them are the result of sincere effort to produce something useful and usable. And at times, something unique.
The book is divided into three sections.
The first section (chapters 1-6) is about various tools & methods I have created and used for Product Management. These include the Product Management Canvas and the Product workshops I run.
The second section (chapters 7-18) is about various thoughts and ideas that I have around what it means to be a Product Managers and around Product Management.
The third section (chapters 19-26) is about entrepreneurship and based on my experience as a founder who hasn’t succeeded yet. It also has some ideas on team building, mainly around a novel concept of Dirty-Work Group.
Key Takeaway from the Book #ProMa
The book covers the entire lifecycle of a product/business evolution and introduces a lot of handy artifacts - checklists, frameworks, tools, etc. - that can be readily used at various stages of evolution.
There are plenty of practical ProMa tools you can use every day and also the philosophical exploration of the subject through lenses as varied as Indian materialism, Francis Bacon (he of the scientific method), and Rene Descartes and Sociology.
Who is the Target Audience For the Book #ProMa
The First Timer:
Has a tech, business or design background. Is now a Product Manager for a B2C product. Is poly-skilled enough to get the job but worried if is knowledgeable to pull it along.
An Experienced ProMa:
Has been a ProMa in an Enterprise that is building a B2B product. Has done MBA and/or has a technical background. With the expectation of B2B products to respond to market at speed of startups and with Usability of B2C products, is looking for ideas on how to reinvent the attitude towards this job.
An Entrepreneur / Founder:
Realising that a Founder is the first Product Manager of the startup’s Product, the Founder wants to ensure a proper approach is taken and not detail falls through the cracks and is looking for tools and checklists to ensure all basis are covered.
ProMa help monetise a business opportunity via a Product. For key business owners, it is important to understand what a ProMa does and how does a ProMa think. This book can help them understand the variety of aspects of a ProMa, gain a better appreciation and establish meaning and deep partnerships.
About the Author of the Book #ProMa
Dinker Charak has over 17 years of rich, diverse experience in the software industry building products that matter.
During his career, he has built software products that have been part of Real-time Operating Systems, Paperless Offices, Home Automation, help develop Online Video Ads business and founded a startup. Dinker was worked at Fermilab (US) and contributed to CERN (Switzerland), two top research lab that conducts basic research into particle physics. He holds a patent in Advertising Technology.
As personal interests go, Dinker holds Product Management Workshops for startups in collaboration with IIM Ahmedabad, CIIE, NASSCOM's 10,000 Startups and ThoughtWorks.
Dinker has done Master in Computer Application from International Institute of Professional Studies, Devi Ahilya University, Indore, India.
Professional Profile: https://www.thoughtworks.com/profiles/dinker-charak