Story in a Tweet #5

People walked all over me all the time. I didn’t say a word. I abided by the rules. Till those noisy, rude, impish kids stomped on my very respect. I had to say a stern ‘Excuse me’. Now no one comes around to bother me. They whisper warnings that the place is haunted.



Story in a Tweet #4

‘The police says the increasing reckless killer may be a local..’

*Knock*

“Plumber!”

He open the door slowly.

“That killer in the news & all, you shouldn’t be opening door without checking-“

“But I know you are not” he said, as the plumber’s body fell to the floor.



Story in a Tweet #3

“I didn’t do it” was his defense. But he was the most obvious to be the perpetrator. He fit the description, had means, was around, easy to arrest & they had no other suspect. In the times when Science is the state religion, he awaits execution by the Occam’s razor



Story in a Tweet #2

Everyone was shocked when the police found a dead cat in a box in a nearby home. The owner pleaded the cat was alive & the police officer actually killed it. In the times when Science is the state religion, the officer now awaits trial for murdering Shrodinger’s cat.



Story in a Tweet #1

The play area was empty. It had been inaugurated only yesterday, But that accident had freaked everyone. It wasn’t the child dying of a fall from a height of 13th or so floor. But, it was the fact that there were no high rises in the whole area.



Hour-Glass Model for Platform MVP

The Hour-Glass Model for Platform MVP

An MVP ‘thin slice’ allows the product team to align a key business process for clear desired outcomes and value to ones who are ultimately paying up. This thought needs a little extra when it comes to Platform MVP.

A platform (data or otherwise) supports multiple channels (desktops, mobile, voice, etc), business applications that consume data via services and data sources that pour data into the platform.

The hour-glass approach allows to establish a platform MVP: a small set of capabilities critical for the key business application, useful & usable for at least two more applications and are scalable for many more business applications.

Hour-Glass Model for Platform MVP

This approach matches the metaphor of an hour-glass. It is broad on the top covering a few business processes, narrow in middle for the minimal set of capabilities and broad at the bottom covering multiple data sources.

Platform MVP to Replace a Legacy Platform

When replacing a legacy system, it is common to take the Strangler Approach. However, for a platform, this runs a risk of creating a platform that was too close to the key business process and the relevant data sources. The platform runs the risk of being tightly coupled with that key business process.

The Platform Product team should focus on providing a minimal set of capabilities that would be useful for the key business application. These minimal set of capabilities should also be sufficiently useful for at least two other. The platform capabilities should be sufficiently useful for the other two business processes so they would invest enough time with the Platform Product team so the Platform ProMa can analyse their possible needs.

Platform MVP for a Business Process

Like in eCommerce, a business process consists of multiple important steps. Again, a ‘thin slice‘ or a ‘strangler application‘ may not evolve to the right MVP. The Product Team should identify key steps in the process and define ‘thin slice‘ or ‘strangler application‘ for each step. Hour-Glass Model for eCommerce Platform MVP

Conclusion

I have effectively used this approach for designing a Data Platform for a Private Bank. I have talked about this approach in my book on Product Management called #ProMa.

Image Credit: hourglass by Mint Shirt from the Noun Project


 

About The Book: #ProMa Product Management Tools, Methods and Some Off-the-wall Ideas

#ProMa Cover

Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye of a Product Manager and discusses the strategy and its failures.


Available as Kindle eBook

Early Praise for #ProMa

Sriram Narayan Agile IT Org Design ProMa Dinker Charak
Dinker offers an enjoyable potpourri of helpful advice and ideas from his experience in consulting and his experiments with building products.

– Sriram Narayan, Digital-IT management consultant, ThoughtWorks & Author Agile IT Organization Design

Sriram Narayan Agile IT Org Design ProMa Dinker Charak
Dinker is a magician — in a crisp book that is light and easy to read, he has packed in more than a semester’s worth of high priced B school education, and several years (and many dollars!) worth of lessons from a startup. Pick it up, you will not be disappointed.

– Naren Nachiappan, Co-Founder, Jivox

Devangana Khokhar Gephi Cookbook ProMa Dinker Charak
A brilliant resource for all consultants, irrespective of the role they are in, and not just Product Managers. Dinker has poured his years of experience into this one book. He covers entire life cycle of a product/business evolution and introduces a lot of handy artifacts – checklists, frameworks, tools, etc. – that can be readily used at various stages of evolution. He sheds light on the real-life charms and challenges of building a product and does so in a simple yet eloquent manner. Keep an open mind and give this book a read – you’ll later on thank him for providing a wealth of knowledge on the topic.

– Devangana Khokhar, Senior Data Scientist & Strategist, ThoughtWorks & Author Gephi Cookbook

Dinker is quirky, interdisciplinary and full of real-world wisdom. The same could be said of this breezy new book on Product Management.

There are plenty of simple ProMa tools you can use every day – ‘Product in a Box’ and ‘Five buckets of Product Management’ stand out. There is also the philosophical exploration of the subject through lenses as varied as Indian materialism, Francis Bacon (he of the scientific method), and Rene Descartes. Most remarkably, there is a vivid tale of a failing startup – something any product entrepreneur will benefit from.

If you’re a product manager or work with these sometimes-mysterious creatures, take a copy on your next flight. You’ll have a spring in your step when you land.

– Nagarjun Kandukuru, Principal Digital Strategist, ThoughtWorks

"Who is my customer? Everybody, anyone you can think of—"

"Who is my competition? Amazon, Google, Netflix— (add any popular name in the Silicon Valley)."

"Who am I? I am a technology company who happens to do X (the industry this company should be in, till I probably walked in)."

This is what I keep hearing from the C-Suite at the clients I am engaged with.

In this world of needing and wanting to reinvent (or else—you are doomed), the most common response I have seen people resort to is by saying we have moved to a "product organisation" or an "experience organisation". This, no one will argue, needs change.

However, Dinker continues to argue that the challenges lie in the core philosophy. It’s not an easy journey. I can guarantee you will fail if you thought reading this book will solve the challenges of "product thinking".

But here lies a great starting point from a great product philosopher, thinker, transformer, doer and practitioner, and above all, a great colleague and a friend.

Read on, but engage with him when you get a chance. He will not fail to surprise you.

– Sagar Paul, Client Services – Strategic Accounts, at ThoughtWorks

Why the Book #ProMa and Why Now?

Product Management is an accidental and a new role. It is gaining importance as a pivotal for a Product based business. Being new, there are no set definitions, job descriptions or even well-known educational courses. In fact, in IT industry, Product Managers come from the most diverse set of background and may not always be technical or even have an MBA.

As opportunities for Product Managers grow, it is natural that consulting organization start offering this as a consulting role. This increases the complexity of the job.

As the role evolves, all this leave a new-comer with lots of questions about how to go about the job.

This book is based on the real and personal experience of being in this role in a variety of situations and draw upon the experience and output of last decade. Thus, the book also presents an opportunity to establish some Thought Leadership in this domain.

About the Book #ProMa

“Based on his popular blog, Dinker Charak brings a collection of tools, methodologies, and some unexpected approaches to Product Management. He also talks about his entrepreneurial journey from the eye of a Product Manager and discusses the strategy and its failures.”

Each chapter is complete in itself and focused on a specific theme. Some chapters may rely on concepts introduced in details in a previous chapter. However, a reader can still benefit from it without know details from the earlier chapters.

Some ideas are results of extended discussions, an opinion sought or a point-of-view constructed for a client. All of them are the result of sincere effort to produce something useful and usable. And at times, something unique.

The book is divided into three sections.

The first section (chapters 1-6) is about various tools & methods I have created and used for Product Management. These include the Product Management Canvas and the Product workshops I run.

The second section (chapters 7-18) is about various thoughts and ideas that I have around what it means to be a Product Managers and around Product Management.

The third section (chapters 19-26) is about entrepreneurship and based on my experience as a founder who hasn’t succeeded yet. It also has some ideas on team building, mainly around a novel concept of Dirty-Work Group.

Key Takeaway from the Book #ProMa

The book covers the entire lifecycle of a product/business evolution and introduces a lot of handy artifacts - checklists, frameworks, tools, etc. - that can be readily used at various stages of evolution.

There are plenty of practical ProMa tools you can use every day and also the philosophical exploration of the subject through lenses as varied as Indian materialism, Francis Bacon (he of the scientific method), and Rene Descartes and Sociology.

Who is the Target Audience For the Book #ProMa

The First Timer:

Has a tech, business or design background. Is now a Product Manager for a B2C product. Is poly-skilled enough to get the job but worried if is knowledgeable to pull it along.

An Experienced ProMa:

Has been a ProMa in an Enterprise that is building a B2B product. Has done MBA and/or has a technical background. With the expectation of B2B products to respond to market at speed of startups and with Usability of B2C products, is looking for ideas on how to reinvent the attitude towards this job.

An Entrepreneur / Founder:

Realising that a Founder is the first Product Manager of the startup’s Product, the Founder wants to ensure a proper approach is taken and not detail falls through the cracks and is looking for tools and checklists to ensure all basis are covered.

Business Folks:

ProMa help monetise a business opportunity via a Product. For key business owners, it is important to understand what a ProMa does and how does a ProMa think. This book can help them understand the variety of aspects of a ProMa, gain a better appreciation and establish meaning and deep partnerships.

About the Author of the Book #ProMa

#ProMa Author Dinker Charak

Dinker Charak has over 17 years of rich, diverse experience in the software industry building products that matter.

During his career, he has built software products that have been part of Real-time Operating Systems, Paperless Offices, Home Automation, help develop Online Video Ads business and founded a startup. Dinker was worked at Fermilab (US) and contributed to CERN (Switzerland), two top research lab that conducts basic research into particle physics. He holds a patent in Advertising Technology.

As personal interests go, Dinker holds Product Management Workshops for startups in collaboration with IIM Ahmedabad, CIIE, NASSCOM's 10,000 Startups and ThoughtWorks.

Dinker has done Master in Computer Application from International Institute of Professional Studies, Devi Ahilya University, Indore, India.

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