Are Non-Technical Product Managers Becoming Irrelevant?

failing-since-2012-s04

There are three streams from which Product Managers rise:

  1. Design,
  2. Business and
  3. Technology.

The key to being a good ProMa (Product Manager) is to rise from one of these positions of strength, and then immediately lose it.

Here is what I mean:

If a technologist takes up a product, they forever see it as a technical product and do not realize that they have to pay equal attention to design and business. Same with folks from design and business.

This letting go, is where most smart folks fail.

If you are a technologist, do you have the willingness to give up being a technologist? If you can overcome that instinct and be cognizant of aspects of Design and Business, you will be an excellent Product Manager.

So as long as you know the business, domain or design, you have no fear of being irrelevant.