Product Entrepreneurship v/s Product Management

Product Entrepreneurship

“So, Product Manager is like a Project Manager for a Product?”

“Isn’t Management all about keeping things running?”

“Do I need an MBA to be a Product Manager?”

“I don’t want to be a Manager.”

“Nobody likes Managers.”

Does term Product Management reflect the breadth, creativity and responsibility? The more I ask, the more I realize it does not.

A lot of this may be due to growing number of ‘Leader v/s Manager’ comparisons on LinkedIn and lack of clarity on difference between Project Manager and Product Manager.

Anyway, does it matter? If the colloquial meaning does not match the textbook meaning, should it concern us? Maybe yes, maybe no.

However, given the evolution of Product and how we interact with them, it is time for a reimagine. And what better way to start than to look for the right name.

Product Management

Let us look at the life of a product and how it fits into Double Diamond paradigm. For this we need to extend the paradigm. Here is what it can look like:

This is how the RACI matrix for a Product Manager is perceived to look like for each phase:

4-diamonds

Phase Opportunity Strategy Discovery Define Design Deliver Sustain Sunset
Product Manager Consulted Responsible Responsible Informed Accountable Informed

Product Entrepreneur

The role of a Product Entrepreneur can be used to describe the real breadth of the scope of work that makes a product possible.

4-diamonds

This is how the RACI matrix for a Product Entrepreneur is perceived to look like for each phase:

Phase Opportunity Strategy Discovery Define Design Deliver Sustain Sunset
Product Manager Consulted Responsible Responsible Informed Accountable Informed
Product Entrepreneur Consulted Consulted Responsible Responsible Responsible Informed Accountable Accountable

Product Entrepreneur may be a better term for the breath of work. The adoption of this may be a whole different story.

Curious about the diamonds I have used above? Read this excellent ThoughtWorks Insights blog on Double Diamond.

Urban Transport Startup Product Management Workshop

product management workshop urban transport

We (Nagarjun Kandukuru, Abhinandan Sangam, Arjun Dev and I) did a Product Management workshop with 4 startups. They are being mentored by World Resources Institute and Centre for Innovation, Incubation & entrepreneurship (CIIE) – IIMA.

There were 2 founders per startup. The startups that participated were:

Commut – Daily commute in Hyderabad

Dryve: Two-wheeler rentals in Bangalore

HopOn | Employee Transport Management

Next2Metro – Local Places Info Nearby Any Metro Station – Delhi-NCR

Here is the agenda of the day:

Schedule-urban-transport

We used the Product Management Canvas too.

product-management-canvas

It was a wonderful day and the commitment & energy of these founders was inspiring.

Product Management Workshop in ThoughtWorks, Pune

We conducted a Product Management Workshop in Pune on 11th Jun, 2016. There was a wonderful response and 15 ThoughtWorkers attended. Thanks to Prasanna J Vaste for all the help.

As usual, the agenda was very fast faced and aggressive. But we made it through all sessions. And finished 30 mins ahead of time.

Schedule-pune

This is first time I talked about the idea of Product Entrepreneurship. We used Product Management Canvas too.

05-product-management-canvas-A4

Thank you Vishal Bhalerao, Sushant Joshi, Sudeep Mahto, Akshay Dhavle, Vivek Mehra, Hameet Gill, Richa Trivedi, Anuja Kulkarni, Pritika P Gulliani, Puja Mantri, Sneha Prabhu, Vijayalakshmi K R,  Sudeep Somani, Dubinsky Dee Soares and Chintan Radia for attending.

From Project Team To Product Team

understanding-dimensions-dinker-charak-ddiinnxx

1. I wanted to highlight one comment from Sriram Narayan blog: ‘Program and project teams are temporary organisations as compared to product teams.’

This is very important change needed. We need to think of a Product as continuous effort rather than a delivery bound effort.

2. Differentiate between Development Backlog (the traditional meaning on Backlog in Agile) with Product Backlog. Product backlog is all requests for features and updates that may come from Sales, Competition Analysis, analysis of the Delivery Team itself, etc. The Development Backlog comes from Stories.

Once differentiated, share it with the team keep adding to it and encourage the team to contribute to it and thus to think beyond stories.